{"id":661,"date":"2023-09-24T17:34:33","date_gmt":"2023-09-24T20:34:33","guid":{"rendered":"https:\/\/deckcultura.com\/hub-de-conteudo\/?p=661"},"modified":"2024-07-19T18:43:41","modified_gmt":"2024-07-19T21:43:41","slug":"pesquisas-de-publico-totens-interativos-2","status":"publish","type":"post","link":"https:\/\/deckcultura.com\/hub-de-conteudo\/casos\/pesquisas-de-publico-totens-interativos-2\/","title":{"rendered":"Pesquisas de p\u00fablico data-driven no Museu do Futebol: Totens interativos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"661\" class=\"elementor elementor-661\">\n\t\t\t\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-5b670dac elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"5b670dac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35cbde6 e-flex e-con-boxed e-con\" data-id=\"35cbde6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f15e95 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3f15e95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li><b>Cliente<\/b><span style=\"font-weight: 400;\">: <a href=\"https:\/\/museudofutebol.org.br\/\" target=\"_blank\" rel=\"noopener nofollow\">Museu do Futebol<\/a> (SP)\/ <a href=\"https:\/\/www.idbr.org.br\/\" target=\"_blank\" rel=\"noopener nofollow\">IDBrasil Cultura, Educa\u00e7\u00e3o e Esporte<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\"><strong>Ano:<\/strong> 2022<\/span><\/li>\n<li><b>Projeto<\/b><span style=\"font-weight: 400;\">: Pesquisa Bianual de P\u00fablicos\u00a0<\/span><\/li>\n<li><b>Desafio<\/b><span style=\"font-weight: 400;\">: realizar uma an\u00e1lise longitudinal dos p\u00fablicos do museu a partir de dados coletados no totem de pesquisa ao longo de 7 anos\u00a0<\/span><\/li>\n<li><strong>Parceiros<\/strong>: Leandro Feitosa (An\u00e1lise de dados e PowerBI)\u00a0<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">A primeira edi\u00e7\u00e3o da <strong>Pesquisa Bianual de Perfil e Satisfa\u00e7\u00e3o dos P\u00fablicos do Museu do Futebol<\/strong>, realizada em 2022, representou para o IDBrasil &#8211; Organiza\u00e7\u00e3o Social respons\u00e1vel pela gest\u00e3o do espa\u00e7o &#8211; uma oportunidade de inovar e propor um novo olhar sobre os p\u00fablicos do Museu do Futebo<\/span><span style=\"font-weight: 400;\">l.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O Museu do Futebol j\u00e1 coletava de forma cont\u00ednua <\/span><b>informa\u00e7\u00f5es de perfil e satisfa\u00e7\u00e3o dos seus visitantes de forma cont\u00ednua por meio de um totem de pesquisa<\/b><span style=\"font-weight: 400;\">, gerido pela empresa <\/span><a href=\"https:\/\/solvis.com.br\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"font-weight: 400;\">SOLVIS<\/span><\/a><span style=\"font-weight: 400;\">, e localizado na sa\u00edda do museu. De forma volunt\u00e1ria, os visitantes podem preencher uma pesquisa de perfil e satisfa\u00e7\u00e3o ou apenas deixar um coment\u00e1rio ou sugest\u00e3o para o museu.\u00a0<\/span><\/p>\n<p><b>Para a pesquisa bianual, analisamos pela primeira vez todas as respostas coletadas desde a instala\u00e7\u00e3o do totem.<\/b><span style=\"font-weight: 400;\"> As bases de dados continham 49.790 respostas de visitantes do museu coletadas entre abril de 2015 a julho de 2022: um conjunto de dados expressivo e que permitiria an\u00e1lises longitudinais in\u00e9ditas para o museu.\u00a0<\/span><\/p>\n<p><b>Com parceiros da \u00e1rea de an\u00e1lise de dados e de estat\u00edstica, tratamos as respostas e desenvolvemos um painel de dados (<\/b><b><i>dashboard<\/i><\/b><b>) na plataforma Microsoft Power BI, apresentando os resultados gerais e permitindo correla\u00e7\u00f5es entre respostas.\u00a0<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">O <\/span><i><span style=\"font-weight: 400;\">dashboard <\/span><\/i><span style=\"font-weight: 400;\">incluiu tamb\u00e9m uma s\u00e9rie hist\u00f3rica de dados de visita\u00e7\u00e3o mensal e anual do museu, al\u00e9m de cruzamentos entre as respostas por meio de diversos filtros (por ano, m\u00eas e dia da semana).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A s\u00e9rie hist\u00f3rica trouxe evid\u00eancias de que os p\u00fablicos do Museu do Futebol s\u00e3o mais diversos em termos de g\u00eanero, escolaridade e faixa et\u00e1ria do que o apontado nas pesquisas anteriores.\u00a0<\/span><\/p>\n<p><strong>O <i>dashboard <\/i><\/strong><span style=\"font-weight: 400;\"><strong>foi integralmente disponibilizado ao IDBrasil e hospedado em sua plataforma <a href=\"https:\/\/powerbi.microsoft.com\/pt-br\/\" target=\"_blank\" rel=\"noopener nofollow\">Microsoft Power BI<\/a><\/strong>, podendo ser acessado pela equipe e, se desejado, tamb\u00e9m pelo p\u00fablico externo em link p\u00fablico. Assim, a equipe do museu e outros interessados poder\u00e3o analisar os dados por diferentes perspectivas, gerando <\/span><i><span style=\"font-weight: 400;\">insights <\/span><\/i><span style=\"font-weight: 400;\">n\u00e3o explorados no relat\u00f3rio final da pesquisa.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27dd05f e-flex e-con-boxed e-con\" data-id=\"27dd05f\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8f7f99 elementor-arrows-position-inside elementor-pagination-position-outside jltma-glass-effect-no elementor-widget elementor-widget-image-carousel\" data-id=\"c8f7f99\" data-element_type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - 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