{"id":750,"date":"2023-10-29T11:32:46","date_gmt":"2023-10-29T14:32:46","guid":{"rendered":"https:\/\/deckcultura.com\/hub-de-conteudo\/?p=750"},"modified":"2023-11-20T15:59:12","modified_gmt":"2023-11-20T18:59:12","slug":"publicos-online","status":"publish","type":"post","link":"https:\/\/deckcultura.com\/hub-de-conteudo\/ideias\/publicos-online\/","title":{"rendered":"Quem s\u00e3o os p\u00fablicos on-line de uma organiza\u00e7\u00e3o cultural?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"750\" class=\"elementor elementor-750\">\n\t\t\t\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-5b670dac elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"5b670dac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35cbde6 e-flex e-con-boxed e-con\" data-id=\"35cbde6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f15e95 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3f15e95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Uma organiza\u00e7\u00e3o de cultura com um pensamento digital estrat\u00e9gico j\u00e1 entende que<strong> o p\u00fablico on-line (tamb\u00e9m chamado de p\u00fablico digital ou virtual) tamb\u00e9m \u00e9 real<\/strong>: uma parte importante das pessoas que consomem seus conte\u00fados pode n\u00e3o estar na mesma cidade, estado ou at\u00e9 no mesmo pa\u00eds que sua organiza\u00e7\u00e3o ou projeto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Hoje em dia, o p\u00fablico on-line \u00e9 t\u00e3o importante quanto o p\u00fablico presencial de uma organiza\u00e7\u00e3o ou projeto cultural.<\/strong> S\u00e3o pessoas que podem se tornar apoiadores do seu trabalho e embaixadores das causas da sua organiza\u00e7\u00e3o.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mas os <strong>p\u00fablicos on-line, assim como os presenciais, s\u00e3o formados por diferentes tipos de pessoas, com diferentes motiva\u00e7\u00f5es para acessar seu conte\u00fado digital<\/strong>. Em uma classifica\u00e7\u00e3o geral, pode ser composto por:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pessoas que j\u00e1 visitaram ou participaram de atividades presenciais da organiza\u00e7\u00e3o cultural, acessam seus conte\u00fados digitais e o acompanham em pelo menos uma rede social;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pessoas que, por barreiras geogr\u00e1ficas, simb\u00f3licas ou financeiras, n\u00e3o t\u00eam possibilidade de frequentar a institui\u00e7\u00e3o presencialmente, mas acessam seus conte\u00fados digitais e o acompanham em pelo menos uma rede social;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No caso de museus, podem ser tamb\u00e9m pessoas interessadas na tem\u00e1tica da cole\u00e7\u00e3o ou acervo e que acessam seus conte\u00fados e acervo on-line por raz\u00f5es profissionais ou por lazer.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><strong>Ou seja, p\u00fablicos virtuais v\u00e3o muito al\u00e9m dos seguidores nas redes sociais.<\/strong> S\u00e3o todas as pessoas que interagem digitalmente com os produtos culturais de uma organiza\u00e7\u00e3o e que, por isso, tamb\u00e9m devem ser consideradas como parte do p\u00fablico da organiza\u00e7\u00e3o ou projeto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">O meio digital \u00e9 mais do que apenas uma ferramenta para divulgar e promover eventos culturais presenciais: tamb\u00e9m deve ser visto como um espa\u00e7o para oferta de experi\u00eancias culturais e educativas para os diversos p\u00fablicos. Para isso, \u00e9 central criar estrat\u00e9gias de <a href=\"https:\/\/deckcultura.com\/hub-de-conteudo\/ideias\/engajamento-digital\/\" target=\"_blank\" rel=\"noopener\">engajamento digital<\/a> e entender tamb\u00e9m como as solu\u00e7\u00f5es digitais podem ser utilizadas para garantir uma melhor experi\u00eancia para todos os p\u00fablicos, sejam eles presenciais ou online. <br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Se voc\u00ea tem interesse em saber como conhecer mais sobre seus p\u00fablicos on-line, <a href=\"https:\/\/deckcultura.com\/hub-de-conteudo\/casos\/pesquisa-de-publico-online\/\" target=\"_blank\" rel=\"noopener\">conhe\u00e7a nosso caso com o Museu do Futebol<\/a> e veja como a Deck utilizou ferramentas de analytics combinadas com abordagens qualitativas para conhecer melhor os p\u00fablicos on-line de do museu.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>O p\u00fablico online \u00e9 t\u00e3o importante quanto o p\u00fablico presencial de uma organiza\u00e7\u00e3o ou projeto cultural.<\/p>\n","protected":false},"author":1,"featured_media":754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[9],"tags":[16,17,54],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/deckcultura.com\/hub-de-conteudo\/wp-content\/uploads\/2023\/10\/vibrant-colored-balloons-symbolize-birthday-celebration-fun-generated-by-ai-by-vecstock-scaled.jpg?fit=2560%2C1463&ssl=1","_links":{"self":[{"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/posts\/750"}],"collection":[{"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/comments?post=750"}],"version-history":[{"count":9,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/posts\/750\/revisions"}],"predecessor-version":[{"id":789,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/posts\/750\/revisions\/789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/media\/754"}],"wp:attachment":[{"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/media?parent=750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/categories?post=750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/tags?post=750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}