{"id":828,"date":"2024-07-19T18:32:00","date_gmt":"2024-07-19T21:32:00","guid":{"rendered":"https:\/\/deckcultura.com\/hub-de-conteudo\/?p=828"},"modified":"2024-07-19T18:32:02","modified_gmt":"2024-07-19T21:32:02","slug":"pesquisa-sao-paulo-escola-de-danca","status":"publish","type":"post","link":"https:\/\/deckcultura.com\/hub-de-conteudo\/casos\/pesquisa-sao-paulo-escola-de-danca\/","title":{"rendered":"Pesquisa de P\u00fablico data-driven: Perfil dos alunos da S\u00e3o Paulo Escola de Dan\u00e7a"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"828\" class=\"elementor elementor-828\">\n\t\t\t\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-5b670dac elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"5b670dac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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https:\/\/i0.wp.com\/deckcultura.com\/hub-de-conteudo\/wp-content\/uploads\/2024\/07\/abstract-wavy-background-Image-By-freepik-scaled.jpg?w=2400&amp;ssl=1 2400w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3dd6fd1 e-flex e-con-boxed e-con\" data-id=\"3dd6fd1\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6be8f54 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"6be8f54\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.15.0 - 20-08-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading 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0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35cbde6 e-flex e-con-boxed e-con\" data-id=\"35cbde6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f15e95 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3f15e95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cliente<\/b><span style=\"font-weight: 400;\">: <a href=\"https:\/\/prodanca.org.br\/\" target=\"_blank\" rel=\"noopener nofollow\">Associa\u00e7\u00e3o Pr\u00f3-Dan\u00e7a<\/a> \/ <a href=\"https:\/\/spescoladedanca.org.br\/\" target=\"_blank\" rel=\"noopener nofollow\">S\u00e3o Paulo Escola de Dan\u00e7a<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ano: <\/b><span style=\"font-weight: 400;\">2023<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Projeto<\/b><span style=\"font-weight: 400;\">: Pesquisa de Perfil Socioecon\u00f4mico dos benefici\u00e1rios da S\u00e3o Paulo Escola de Dan\u00e7a<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Desafio<\/b><span style=\"font-weight: 400;\">: Tra\u00e7ar um perfil mais completo dos aplicantes e dos alunos com base em dados j\u00e1 coletados, trazendo evid\u00eancias que orientem a gest\u00e3o da Escola.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Parceiros: <\/b><span style=\"font-weight: 400;\"><a href=\"https:\/\/educlick.com.br\/\" target=\"_blank\" rel=\"noopener nofollow\">Educlick <\/a>(gest\u00e3o de dados) e <a href=\"https:\/\/www.casagrida.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Casa Grida<\/a> (dataviz)<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Fundada em 2021, a<strong> <a href=\"https:\/\/spescoladedanca.org.br\/\" target=\"_blank\" rel=\"noopener nofollow\">S\u00e3o Paulo Escola de Dan\u00e7a<\/a><\/strong> (SPED) \u00e9 uma institui\u00e7\u00e3o art\u00edstica do Governo do Estado de S\u00e3o Paulo, gerida pela organiza\u00e7\u00e3o social Associa\u00e7\u00e3o Pr\u00f3-Dan\u00e7a. A escola oferece cursos e atividades no campo da Dan\u00e7a, proporcionando oportunidades de forma\u00e7\u00e3o e profissionaliza\u00e7\u00e3o para jovens, por meio de Cursos Regulares, Cursos Livres, Cursos de Extens\u00e3o Cultural e Oportunidades e Projetos Especiais, atendendo mais de 1300 alunos\/as.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Associa\u00e7\u00e3o Pr\u00f3 Dan\u00e7a se destaca pela\u00a0 gest\u00e3o baseada em evid\u00eancias, que adota uma abordagem orientada por dados e utiliza solu\u00e7\u00f5es digitais. Em 2022, a escola implementou, em parceria com a <\/span><a href=\"https:\/\/educlick.com.br\/\" target=\"_blank\" rel=\"noopener nofollow\"><b>Educlick<\/b><\/a><span style=\"font-weight: 400;\">, solu\u00e7\u00f5es digitais, como a ferramenta <\/span><b>Microsoft Power BI<\/b><span style=\"font-weight: 400;\">, para gerir programas educacionais e dados de inscri\u00e7\u00f5es e matr\u00edculas dos alunos, que s\u00e3o constantemente atualizados e monitorados para orientar decis\u00f5es pedag\u00f3gicas e administrativas.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><b>Nossa estrat\u00e9gia<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para enfrentar o desafio de tra\u00e7ar um perfil detalhado sobre os\/as benefici\u00e1rios\/as da S\u00e3o Paulo Escola de Dan\u00e7a e obter e <\/span><i><span style=\"font-weight: 400;\">insights <\/span><\/i><span style=\"font-weight: 400;\">in\u00e9ditos sobre a atua\u00e7\u00e3o da SPED enquanto pol\u00edtica p\u00fablica, escolhemos realizar uma <\/span><b>an\u00e1lise descritiva<\/b><span style=\"font-weight: 400;\"> dos dados coletados e disponibilizados por meio da Plataforma Educlick, para lan\u00e7ar um olhar abrangente sobre os grupos que se relacionaram com a Escola no ano de 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Assim, foi realizada uma an\u00e1lise em profundidade dos dados, utilizando-os para obter <\/span><i><span style=\"font-weight: 400;\">insights <\/span><\/i><span style=\"font-weight: 400;\">que apoiassem a escola em tr\u00eas objetivos distintos:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Realizar um <\/span><b>comparativo entre o perfil dos aplicantes e dos matriculados<\/b><span style=\"font-weight: 400;\"> por tipo de curso (regular, livre e extens\u00e3o), para entender se a sele\u00e7\u00e3o de alunos est\u00e1 sendo capaz de admitir candidatos com perfil diverso, priorizando as minorias.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Tra\u00e7ar perfis socioecon\u00f4micos detalhados dos alunos pertencentes aos grupos priorit\u00e1rios<\/b><span style=\"font-weight: 400;\">, pretos e pardos, ind\u00edgenas, LGBTQIAP+ e pessoas com defici\u00eancia, de maneira a informar a gest\u00e3o escolar sobre como melhor atender esses alunos;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Analisar a experi\u00eancia pr\u00e9via em Dan\u00e7a, interesses e motiva\u00e7\u00f5es dos aplicantes,<\/b><span style=\"font-weight: 400;\"> para criar categorias de an\u00e1lise \u00fateis para orientar as estrat\u00e9gias de comunica\u00e7\u00e3o, de forma a atingir candidatos potenciais mais alinhados ao perfil que a escola procura.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">Adicionalmente, apresentamos <\/span><b>sugest\u00f5es para aprimoramento das bases de dados<\/b><span style=\"font-weight: 400;\"> e supera\u00e7\u00e3o de alguns desafios identificados durante a pesquisa, de maneira a garantir a integridade e a utilidade das informa\u00e7\u00f5es coletadas pela S\u00e3o Paulo Escola de Dan\u00e7a.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><b>Resultados<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400;\">O principal produto dessa consultoria foi um<\/span><b> relat\u00f3rio que contextualizou os resultados das an\u00e1lises, trazendo visualiza\u00e7\u00f5es din\u00e2micas e interpreta\u00e7\u00e3o dos dados<\/b><span style=\"font-weight: 400;\">, al\u00e9m de recomenda\u00e7\u00f5es para aprimoramentos. Tamb\u00e9m elaboramos um sum\u00e1rio executivo que comunicasse de forma sucinta os resultados-chave da pesquisa aos principais <\/span><i><span style=\"font-weight: 400;\">stakeholders <\/span><\/i><span style=\"font-weight: 400;\">da Escola.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Um diferencial desse projeto foi a realiza\u00e7\u00e3o de uma <\/span><b>mentoria on-line sobre<\/b> <b>boas pr\u00e1ticas em <\/b><b><i>data<\/i><\/b> <b><i>storytelling<\/i><\/b> <span style=\"font-weight: 400;\">(narrativas com dados) oferecida \u00e0s equipes de design e comunica\u00e7\u00e3o da Associa\u00e7\u00e3o Pr\u00f3-Dan\u00e7a, como parte do processo da pesquisa. Essa atividade foi realizada pela equipe Deck, em parceria com as designers e jornalistas da<\/span> <a href=\"https:\/\/www.casagrida.com\/\" target=\"_blank\" rel=\"noopener nofollow\"><b>Casa Grida<\/b><\/a><span style=\"font-weight: 400;\">, com objetivo de disseminar internamente ferramentas e recomenda\u00e7\u00f5es para transformar dados brutos em narrativas claras e impactantes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A realiza\u00e7\u00e3o de pesquisas como essa contribui para a <\/span><b>tomada de decis\u00f5es baseada em evid\u00eancias<\/b><span style=\"font-weight: 400;\">, o que \u00e9 diretamente respons\u00e1vel pelos excelentes resultados alcan\u00e7ados pela Associa\u00e7\u00e3o Pr\u00f3-Dan\u00e7a. Sua atua\u00e7\u00e3o orientada por dados assegura a fun\u00e7\u00e3o social da S\u00e3o Paulo Escola de Dan\u00e7a e seu compromisso com a inclus\u00e3o de p\u00fablicos priorit\u00e1rios, al\u00e9m de fortalecer a transpar\u00eancia de seus resultados perante o governo e a sociedade.<\/span><\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Veja como apoiamos a Associa\u00e7\u00e3o Pr\u00f3-Dan\u00e7a a conhecer melhor o perfil dos benefici\u00e1rios da S\u00e3o Paulo Escola de Dan\u00e7a utilizando dados j\u00e1 existentes. <\/p>\n","protected":false},"author":1,"featured_media":830,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[62,66,65,63,61,64],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/deckcultura.com\/hub-de-conteudo\/wp-content\/uploads\/2024\/07\/abstract-wavy-background-Image-By-freepik-scaled.jpg?fit=2560%2C1435&ssl=1","_links":{"self":[{"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/posts\/828"}],"collection":[{"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/comments?post=828"}],"version-history":[{"count":10,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/posts\/828\/revisions"}],"predecessor-version":[{"id":839,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/posts\/828\/revisions\/839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/media\/830"}],"wp:attachment":[{"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/media?parent=828"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/categories?post=828"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/tags?post=828"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}