{"id":866,"date":"2026-01-23T16:50:00","date_gmt":"2026-01-23T19:50:00","guid":{"rendered":"https:\/\/deckcultura.com\/hub-de-conteudo\/?p=866"},"modified":"2026-01-27T16:30:53","modified_gmt":"2026-01-27T19:30:53","slug":"pesquisa-inteligencia-artificial-cultura","status":"publish","type":"post","link":"https:\/\/deckcultura.com\/hub-de-conteudo\/ideias\/pesquisa-inteligencia-artificial-cultura\/","title":{"rendered":"Pesquisa da Deck revela percep\u00e7\u00e3o de profissionais criativos sobre impactos da IA generativa"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"866\" class=\"elementor elementor-866\">\n\t\t\t\t\t\t\t\t\t<section class=\"has_ma_el_bg_slider elementor-section elementor-top-section elementor-element elementor-element-5b670dac elementor-section-boxed elementor-section-height-default elementor-section-height-default jltma-glass-effect-no\" data-id=\"5b670dac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div 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0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z\"><\/path><\/svg>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-35cbde6 e-flex e-con-boxed e-con\" data-id=\"35cbde6\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f15e95 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"3f15e95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A Deck &#8211; Intelig\u00eancia Digital para a Cultura apresenta os resultados da <\/span><b>pesquisa &#8220;Percep\u00e7\u00e3o da IA na Cultura e Economia Criativa&#8221;,<\/b><span style=\"font-weight: 400;\"> um estudo in\u00e9dito que pela primeira vez ouve diretamente profissionais brasileiros dos setores cultural e criativo sobre como percebem os impactos da intelig\u00eancia artificial em suas \u00e1reas de atua\u00e7\u00e3o.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Idealizada e conduzida por Beth Ponte, consultora da Deck, com an\u00e1lise e revis\u00e3o de dados por Let\u00edcia Fernandes e Polianna Dias, a pesquisa de pulso foi aplicada entre junho e setembro de 2025 junto a<\/span><b> 1.555 profissionais de 16 diferentes segmentos <\/b><span style=\"font-weight: 400;\">\u2014 incluindo m\u00fasica, cinema, artes visuais, gest\u00e3o cultural, design e publicidade \u2014 participantes do curso &#8220;IA e Cultura&#8221; da Escola Solano Trindade de Forma\u00e7\u00e3o e Qualifica\u00e7\u00e3o Art\u00edstica, T\u00e9cnica e Cultura (Escult), do Minist\u00e9rio da Cultura\/UFRB.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A iniciativa da Deck foi uma <\/span><b>pesquisa de pulso<\/b><span style=\"font-weight: 400;\">, um levantamento breve, aplicado de forma \u00e1gil, que busca captar percep\u00e7\u00f5es, tend\u00eancias ou comportamentos em um curto espa\u00e7o de tempo. Al\u00e9m disso, replicou algumas das perguntas da \u2018Ipsos Monitor AI\u2019 (2025), levantamento internacional de refer\u00eancia com 32 pa\u00edses, incluindo o Brasil \u2013 permitindo uma compara\u00e7\u00e3o entre os resultados com foco no setor criativo.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-184f876 jltma-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"184f876\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/17Y3J6hIiC7F3iSacdeORjCKG1YdMwmIt\/view?usp=drive_link\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Acesse gratuitamente o relat\u00f3rio da pesquisa \"Percep\u00e7\u00e3o da IA na Cultura e Economia Criativa\" na \u00edntegra<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42ab9fd jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"42ab9fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"color: #4f00ff;\"><span style=\"font-weight: 400;\">Os resultados mostram que <\/span><b>93,5% dos entrevistados acreditam que a IA mudar\u00e1 significativamente a forma como trabalham nos pr\u00f3ximos cinco anos<\/b><span style=\"font-weight: 400;\">, um percentual muito superior aos 61% registrados na popula\u00e7\u00e3o geral brasileira pela<\/span><a style=\"color: #4f00ff;\" href=\"https:\/\/www.ipsos.com\/pt-br\/como-os-brasileiros-enxergam-a-inteligencia-artificial\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\"> pesquisa internacional Ipsos AI Monitor 2025.<\/span><\/a><\/span><\/p>\n<p><span style=\"color: #4f00ff;\"><span style=\"font-weight: 400;\">A pesquisa tamb\u00e9m mapeou preocupa\u00e7\u00f5es importantes: <\/span><b>mais de um ter\u00e7o dos profissionais (35,5%) consideram prov\u00e1vel que seus empregos sejam substitu\u00eddos por IA nos pr\u00f3ximos cinco anos<\/b><span style=\"font-weight: 400;\">. Essa percep\u00e7\u00e3o de risco \u00e9 ainda mais acentuada em setores altamente digitalizados como Cinema, R\u00e1dio e TV (44,9%) e M\u00fasica (44,3%), onde a automa\u00e7\u00e3o de conte\u00fado j\u00e1 \u00e9 uma realidade. Apesar das tens\u00f5es, o otimismo prevalece: 66,2% acreditam que a IA tem potencial para melhorar o mercado de trabalho criativo, refletindo uma vis\u00e3o equilibrada sobre desafios e oportunidades.<\/span><\/span><\/p>\n<p><span style=\"color: #4f00ff;\"><span style=\"font-weight: 400;\">Este estudo refor\u00e7a nossa convic\u00e7\u00e3o de que falar sobre intelig\u00eancia artificial n\u00e3o \u00e9 incentivar seu uso de forma acr\u00edtica, mas sim promover a ideia de que \u00e9 essencial capacitar o setor cultural para compreender, questionar e decidir conscientemente como incorporar (ou n\u00e3o) essas tecnologias em suas pr\u00e1ticas. <\/span><b>Acreditamos que a capacidade de an\u00e1lise cr\u00edtica \u00e9 a melhor ferramenta para que profissionais e organiza\u00e7\u00f5es culturais naveguem essas transforma\u00e7\u00f5es de forma estrat\u00e9gica, \u00e9tica e alinhada com seus valores.<\/b><span style=\"font-weight: 400;\"> Esperamos que os dados desta pesquisa contribuam para o debate p\u00fablico e inspirem pol\u00edticas de forma\u00e7\u00e3o e prote\u00e7\u00e3o profissional e de regula\u00e7\u00e3o adequada da IA no campo cultural brasileiro.<\/span><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Conhe\u00e7a os resultados da pesquisa in\u00e9dita com mais de 1,5 mil profissionais de 16 setores da cultura e economia criativa.<\/p>\n","protected":false},"author":1,"featured_media":869,"comment_status":"closed","ping_status":"closed","sticky":true,"template":"elementor_header_footer","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[9],"tags":[16,68,47,61],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/deckcultura.com\/hub-de-conteudo\/wp-content\/uploads\/2026\/01\/Pesquisa-Deck_IA-1.jpg?fit=1450%2C681&ssl=1","_links":{"self":[{"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/posts\/866"}],"collection":[{"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/comments?post=866"}],"version-history":[{"count":14,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/posts\/866\/revisions"}],"predecessor-version":[{"id":914,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/posts\/866\/revisions\/914"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/media\/869"}],"wp:attachment":[{"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/media?parent=866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/categories?post=866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/deckcultura.com\/hub-de-conteudo\/wp-json\/wp\/v2\/tags?post=866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}